About Auditeers

Connecting Brands to Customers

We partner with brands to identify, engage, acquire customers across the Internet, and retain and reactivate them as they continue their digital journeys. This integrated approach is the best way to amplify your impact quickly and efficiently.

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Articles written by Auditeers and Friends.

What is GDPR: Guide to Understanding the General Data Protection Regulation Law

Customers could be carelessly offering themselves to hackers and scammers, but thanks to GDPR, which has mediated how businesses and other entities process and handle data. But what is GDPR, and how does it affect you as a business owner and customer?

What is Customer Data Platform (CDP): Meaning, Features, and Benefits

Customer Data Platform (CDP) is a software that collects and organizes all types of customer information across various channels, marketing platforms, and databases. It is a marketing tool used by businesses to unify a customer's data into a single system accessible to other systems.

Understanding CPA, What is Cost Per Acquisition

One paid advertising metric matters more when it comes to measuring successful conversions, and that is - Cost Per Acquisition or CPA. What is Cost Per Acquisition, and why is it more important than the other advertising metric?

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