Auditeers mission is to connect brands with customers and create unique and optimized journeys. Every customer-brand relationship is a unique story that evolves every day. While online marketing is about data and KPI's, your customers still expect a personal treatment.
Auditeers started as a spinoff from Netsetters, a web development agency. At first, we specialized in performance-based Marketing for different brands worldwide. In 2018 we became an independent company and started to build free online tools to measure and learn from online user behavior.
Where Performance-based marketing focusses around only one or two touchpoints, creating tools has taught us that there is a long road of interactions that can shape your customers' relationship with your brand. If we really want to make a difference we need to plug into the the whole customer journey.
During the global pandemic of 2020, we decided to expand out focus to Landing page optimalisation, Touchpoint Management, and a broader advertisement portfolio.
Because everything is measurable, online marketing is mostly data-driven. Brands are making decisions based on many KPI's and other metrics. All of this is a good thing, but along the way, we forgot what marketing is all about: Connecting.
The online landscape changes every day. New regulations, new tools, new software. By keeping a close watch on these changes, we tend to choose the proactive path by implementing future regulations fast, building support for new techniques before they arrive, etc. This way, we are always one step ahead.
Like with any relationship advice, there is never a universal answer. Building a Brand requires hard work and dedication. Managing thousands of brand-customer relationships is not a trick you apply, but a carefully selected path with many successes and failures. In the end, all this effort makes the relationship stronger.
At Auditeers, we believe that creativity does not "spark" while sitting at your desk from 9 to 5, Monday to Friday.
Working with brands worldwide, we do not need set office hours. By using the right collaboration tools, there is also no need for a set location. This way we can travel, have hobbies, and gain experiences and use all of that energy and creativity in our work.
We are actively connecting to new partners to deliver the best services for your brand. We are also building out 3rd generation Campaing management tool and will release it Q4 2020. Keep up with th latest on our blog.