What is Conversion Rate Optimization (CRO)?
  • Nov 23, 2020

If you are running a website, you should take CRO more seriously as it qualifies potential leads to real customers. There’s no point running a website but are not converting website visitors into loyal customers.

What is Technical SEO?
  • Nov 16, 2020

Technical SEO is the glue that sticks all your SEO efforts together. You can have the best website design and the best content in the world, but if you’re not doing technical SEO, you’re not going to get a good ranking.

What is A/B Testing in Digital Marketing (A Definitive Guide)
  • Nov 11, 2020

If you’re not doing A/B tests, then, you’re missing a big opportunity for your business to earn more money. But where to start and what is A/B Testing? Since businesses have different target markets, marketing campaign results could vary. That is why it is important to do AB testing to determine which of the strategies work best.

Marketing Funnels Explained: What is ToFu, MoFu, and BoFu
  • Oct 26, 2020

Let's dive into marketing funnels and one of the main models of managing the funnel with the system of ToFU, MoFu, BoFu. What audience belongs to what stage and how to use the strength of this system.

What is Retargeting in Digital Marketing and How Does It Work
  • Oct 19, 2020

The latest study shows that only 3% of site visitors end up making a purchase. This leaves business owners and marketers to make the site visitors eventually purchase their products or services. The people who visit your site for the first time but leave without buying anything will be lost forever unless you can bring them back.

Top 5 Must-Have Email Marketing Tools
  • Oct 12, 2020

With numerous marketing tools available today, it is important to choose the best that resonates with your marketing campaign and business’ goals. Amp up the game by choosing the best online marketing tools that not only help you in your email marketing campaign but also assist you in your other marketing needs.

Omnichannel Marketing vs Multichannel Marketing: Understanding the Key Differences
  • Oct 07, 2020

To cater to a wide range of audiences, businesses nowadays employ either of the two famous marketing strategies - omnichannel and multichannel marketing. While omnichannel and multichannel marketing may seem synonymous, they are two very distinct marketing strategies. They use different tactics and bring different results to businesses.

What is GDPR: Guide to Understanding the General Data Protection Regulation Law
  • Sep 21, 2020

Customers could be carelessly offering themselves to hackers and scammers, but thanks to GDPR, which has mediated how businesses and other entities process and handle data. But what is GDPR, and how does it affect you as a business owner and customer?

What is Customer Data Platform (CDP): Meaning, Features, and Benefits
  • Sep 17, 2020

Customer Data Platform (CDP) is a software that collects and organizes all types of customer information across various channels, marketing platforms, and databases. It is a marketing tool used by businesses to unify a customer's data into a single system accessible to other systems.