What are Product Feeds and Why They Are Important For Your Ecommerce Business
  • Aug 05, 2020

Product feed, also known as a product data feed or shopping feed, is a CSV, txt or XML files containing lists of products and their attributes. It is composed of all the information about a merchant’s products including titles, descriptions, images, links, prices, sizes, colors, and materials.

The Impact of Privacy Laws on online advertising and innovation.
  • Aug 05, 2020

Advertisements fueled online innovation, art and free speech. By killing methods to advertise, do we also kill online innovation?

Attribution is Sexy, How to Use Free Online
  • Aug 01, 2020

Attribution is not very common online, but it can help your brand.

What is Search Engine Optimization and How Can It Increase The Organic Traffic of Your Site
  • Jul 22, 2020

Search engine optimization (SEO) is essential for the success of any online business.

What is Content Marketing: Understanding Why it is Important for Every Business
  • Jul 21, 2020

Content marketing is a long-term strategy that focuses on building a strong relationship with the target audience by giving them high-quality, relevant, timely, and up-to-date information

What is Email Marketing and How It Impacts Your Revenue Growth
  • Jul 20, 2020

Email marketing is the use of email to promote products or services while developing relationships with potential clients. It is basically a direct mail done electronically rather than through the postal service.

Native Advertising: What is It and Why You Should Tap Into It
  • Jul 15, 2020

It’s becoming clearer now that native advertising is undoubtedly the next big thing. Perhaps more accurately, it’s the current big thing.

What is Influencer Marketing: Buying Advocates For Your Brand
  • Jul 01, 2020

Influencer marketing has a huge impact on the way companies and brands approach brand building. It is very much in vogue right now. Brands all over the world are starting to include it in their marketing mix

Touch-Point Marketing explained (updated 2020)
  • Jul 01, 2020

Marketing touch points are any methods or modes of contact between a company and the consumer. Touch points can be face-to-face discussions, promotional fliers, online ads and anything else that involves a business marketing message, brand name or logo reaching the customer.