Push notification technology is rapidly evolving from a simple message delivery system to a rich and interactive medium and has rocked the brand marketing for the past years and even until today.
Social advertising continues to grow at an accelerating rate. As recently as 2015, traditional advertising was still king. Big companies spent twice as much on TV, radio, and print as they did on social advertising.
The Internet has completely changed the way people view advertisements. As computer prices decreased, online content became accessible to a wide array of audiences. The tremendous change in technology has modified the way people are exposed to media and advertising.
Search engine marketing (SEM) isn’t anything new. However, the landscape has become more competitive over the years which is why it’s essential for most digital businesses to adopt a strategic approach when it comes to paid search advertising.
Brands own way more data than they know of, but most is kept in separate silo's. Get to know your (potential) customer by unifying your data.
In September 2017, Apple released an update for its Safari browser, which included Intelligent Tracking Prevention (ITP). This update meant that third-party tracking providers could no longer read cookies on a brand’s site after 24 hours.