Video Marketing: Boosting Your Brand Through Viral Videos

Video Marketing: Boosting Your Brand Through Viral Videos

  • Aug 12, 2020
  • 1300 words
  • 5 minutes read
 
Photo by Joey Huang on Unsplash 

Before the dawn of the digital age, it took years of hard work and constant communication to transform an average company into a household name.

Today, our constantly connected environment could change an organization’s entire future with just a single video. With the help of the internet, anyone can achieve instant fame in minutes.

What is Video Marketing

From the term itself, video marketing is a way of promoting a brand or product through videos. It provides opportunities for marketers to have an attractive, versatile, and extremely shareable medium to reach their audiences.

Video marketing gives customers a visual understanding of what the company is offering and the opportunity to engage with the brand before they make their purchase.

However, while the video is a valuable thing in almost any content marketing strategy, it has to evoke interest and catch the attention of the target audience. The video has to be viral to successfully boost a brand’s visibility.

Viral videos deliver content that could transform your brand from a relatively unknown company into a household name, practically overnight.

For most companies, a viral marketing strategy is a dream come true. After all, campaigns that go viral take a lot of the stress of finding and engaging an audience off the shoulders of your marketing team.

If the video you publish is naturally infectious, then you don’t have to worry about investing endless time and money into it to make it work.

What Makes A Video Viral

youtube on mobile

We always hear about viral content, especially viral videos that spread at the speed of light, circulating rapidly over the internet and receiving thousand to million views and reactions.

But what exactly makes those videos viral?

Is it because the product is famous, or the influencer is handsome or beautiful or is it because of pure luck?

Whatever you think the reason may be, viral videos are actually a result of a well-designed video marketing strategy with a well-crafted marketing idea.

Ever since the term “viral” surfaced in the digital marketing world, brands from all backgrounds have been trying to figure out what makes a video marketing campaign viral.

A viral campaign is something that spreads fast and affects a lot of people just like a virus. The idea is that no matter which channel you use, your promotional plan takes on a life of its own, spurred by influencer mentions and word of mouth.

While there is no perfect recipe for successful viral marketing, there are proven and tested elements that make video content effective and viral.

  • Humor - Most viral videos are funny whether publishers intend it to be or not. There are plenty of videos out there that achieved virality because of an embarrassing act.
  • Timeliness - Keeping your content on par with the current trend is crucial with viral promotion. It’s much easier to get everyone talking about your videos if they cover a topic that people are already interested in. When creating your viral marketing videos, take some time to check out the trending topics among your target audience.
  • Provocation - Typically, video marketing works well because it makes your audience think and feel something. Some content is deliberately shocking to compel people to share because they can’t believe what they’ve just seen.

Many companies struggle with their viral marketing growth because they try too hard to sell their products and services, while they’re entertaining their customers.

But viral videos rarely talk about benefits, prices, or features. Instead, they tell stories that help customers understand the brand and its values on a deeper level.

When creating your viral marketing strategies, make the most of the emotive impact of video, and appeal to your consumer’s needs.

While psychology shows us that there are plenty of reasons why customers share content, it’s safe to say that your audience will always be more likely to share the things they relate to.

Though plenty of material can be relatable, few things connect to your audience. Thus, it is important to understand your audience on what they likely relate to.

It’s much easier to create viral marketing videos when you know what your customers are already talking about

Why is Video Marketing So Effective

video marketing article

Because the human attention span is getting shorter, Video Marketing is undoubtedly one of the best ways to quickly attract audience attention. There is no denying its effectiveness as one of the digital marketing strategies.

It is not a secret that the use of video in marketing is on the trend due to the way it delivers messages in a shorter amount of time while likewise striking an emotional chord through visual and auditory storytelling components not present in the text.

Video Marketing is so effective because it improves the way the products and services are presented to the audience. With the help of creative, viral, short videos, businesses can easily communicate their message about a product or service to users in the most convenient way.

Moreover, video marketing can be used for many purposes and can be in the form of a product explainer, a landing page, a webinar or simply blog content.

Video Marketing Benefits For Your Brand

Videos are naturally engaging, emotional, and highly shareable which makes them ideal for boosting a brand’s popularity. What’s better is that more customers are seeking out a video than ever before which makes it a valuable tool in brand marketing campaigns.

  • Economical - What characterizes viral video campaigns is that the users do a significant part of the work for the brand which drastically cuts down the costs of dispersion.
  • Brand awareness - Viral videos generate a buzz for your company. The more people talk about the viral video, the more they will talk about your business, increasing your brand’s awareness among your target market.
  • Increases credibility - As more people continue to talk about and recommend your brand, new customers begin to trust you, and the services or products you have to offer. Your credibility grows even more if influencers are affected by the virality of your campaigns.
  • Strong ROI - As a form of word-of-mouth marketing, video marketing requires very little investment, but has a massive return in value.
  • Creates brand loyalty -  Successful viral video campaigns are often highly emotional. Often, these emotional campaigns are excellent at building deep, lasting connections with your target audience, developing loyalty among your new followers.

The best video marketing campaigns capture attention fast and spark emotions immediately. 

With only 10 seconds to grab the audience’s attention, you need to know what your customers are looking for, and how you can compel them to act as an ambassador for your brand.

Bottomline

Video is not only fun but one of the best ways to get close to your audience and give them a glimpse of what your business or your client’s business is doing.

The key to having viral videos is to think beyond profit and show potential customers instead of your philosophy, an interesting event, or some valuable information. The more they know about your brand’s best practices, the more likely they are to stick around.

Of course, while the idea of creating contagious content is simple enough, anyone who has attempted a viral campaign in the past will know how complicated it is. Even with a comprehensive marketing plan, most campaigns go viral by accident, making it difficult to plan for success.

However, with the help of viral marketing experts, you can create a strategy that works.

Make the most out of your strategy with some guidance from us. Contact us today to find out how we can help you create contagious content.


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