Customer Journey is the total experience of the customer while interacting with your brand. It includes all the actions and emotions of your customer when he first encounters your brand or business then to knowing and accepting your business into his life.
One of the most searched terms is product name + review or brand name + review. Most of the time, a review platform will be on top of the search results. You might feel that you are not in control of those review sites and that you can only be reactive. But there is a way to take back control.
Marketing touch points are any methods or modes of contact between a company and the consumer. Touch points can be face-to-face discussions, promotional fliers, online ads and anything else that involves a business marketing message, brand name or logo reaching the customer.
Brands own way more data than they know of, but most is kept in separate silo's. Get to know your (potential) customer by unifying your data.